Stellantis, formed early this year from the merger of Fiat Chrysler and PSA Group, is the world’s fourth-biggest automaker. If you live in a Jeep ad, that means platooning a bunch of electric Wranglers with your friends, while a drone flies overhead capturing your adventure.
#Watch silicon valley season 3 episode 6 software#
That means the automaker wants direct access to chips so it can write software for cool car features that will charm its customers and keep its brands alive amid the digital disruption - usage-based auto insurance, for example, or video games for passengers. “Vertical integration” of hardware and software will be key, executives said. Stellantis said it will achieve “tech industry margins” by selling software-enabled services to consumers and corporate vehicle fleets.
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Like its cousin, the “EV Day,” the event is meant to buoy a carmaker’s stock price by convincing investors that, far from being a metal-bender destined for disruption, the incumbent company has staying power and is transforming itself to meet the moment. Volkswagen had one, General Motors did, too. In case you haven’t noticed, holding a “Software Day” is kind of a thing right now.
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This week I got to sit in a socially distanced conference room with Carlos Tavares, the CEO of Stellantis, who was in Detroit to talk about the carmaker’s software strategy.
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